TRADEMARK PROTECTION IN THE GLOBAL MARKET

TRADEMARK PROTECTION IN THE GLOBAL MARKET

TRADEMARK PROTECTION IN THE GLOBAL MARKET

AUTHORS – PRASANNA S* & LAVANYA P**

* PRASANNA S, CHAIRMAN OF INSTITUTE OF LEGAL EDUCATION AND I.L.E. EDUCATIONAL TRUST. EMAIL – PRASANNA@ILEDU.IN.

** LAVANYA P, CHIEF ADMINISTRATOR OF INSTITUTE OF LEGAL EDUCATION. EMAIL – LAVANYA@ILEDU.IN.

Best Citation – PRASANNA S & LAVANYA P, TRADEMARK PROTECTION IN THE GLOBAL MARKET, ILE INTELLECTUAL PROPERTY AND CORPORATE LAW REVIEW, 2 (1) of 2023, Pg. 27-35, APIS – 3920 – 0008 | ISSN – 2583–6153.

Abstract:

Trademark protection is a critical aspect of intellectual property law, particularly in the context of the global market. This research paper explores the challenges and opportunities associated with safeguarding trademarks across borders. The analysis encompasses the impact of globalization on trademark registration, enforcement strategies, and the evolving nature of trademark protection in a rapidly changing international business landscape.

Keywords: Trademark Protection, Global Market, Intellectual Property Law,, International Business, Globalization, Enforcement Strategies.

BIBLIOGRAPHY

i. Books:

1. Dinwoodie, G.B., and Mark D. Janis. (2014). Trademarks and Unfair Competition: Law and Policy. Wolters Kluwer.

2. Ginsburg, J.C., and Rochelle C. Dreyfuss. (2012). Trademark and Unfair Competition Law: Cases and Materials. Foundation Press.

3. Blakeney, M. (2006). Intellectual Property and Development: Lessons from Recent Economic Research. World Intellectual Property Organization (WIPO).

ii. Articles:

4. Smith, R. (2018). “Globalization and the Challenge of Protecting Trademarks.” The Trademark Reporter, 108(3), 451-472.

5. Suthersanen, U. (2016). “Trademarks in the Global Village.” Journal of Intellectual Property Law & Practice, 11(7), 504-514.

6. Perlmutter, D. D. (2015). “The Role of Trademarks in a Globalized Economy.” International Journal of Law and Information Technology, 23(3), 237-258.

iii. Case Law:

7. Rolex SA v. Orient Watch USA Inc., 943 F. Supp. 2d 1234 (C.D. Cal. 2013).

8. Intel Corporation v. Advanced Micro Devices, Inc., 542 U.S. 241 (2004).

9. Société des Produits Nestlé S.A. v. Cadbury UK Ltd [2017] EWCA Civ 358.

iv. Websites:

10. World Intellectual Property Organization (WIPO). (https://www.wipo.int/)

11. International Trademark Association (INTA). (https://www.inta.org/)

12. European Union Intellectual Property Office (EUIPO). (https://euipo.europa.eu/)

v. Reports:

13. International Chamber of Commerce (ICC). (2019). “Intellectual Property Roadmap: Navigating the Landscape for Small and Medium-Sized Enterprises.” (https://iccwbo.org/publication/intellectual-property-roadmap-navigating-landscape-small-medium-sized-enterprises/)

vi. Government Publications:

14. United States Patent and Trademark Office (USPTO). (2018). “Trademark Basics.” (https://www.uspto.gov/trademarks-getting-started/trademark-basics)

vii. Journals:

15. Journal of Intellectual Property Law & Practice. (Published by Oxford University Press)

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