INTELLECTUAL PROPERTY RIGHTS AS A MARKETING CATALYST: EXPLORING STRATEGIC APPLICATIONS IN THE CREATIVE INDUSTRY

AUTHOR – CHRISTINA ALEX, STUDENT AT AMITY UNIVERISTY, NOIDA

BEST CITATION – CHRISTINA ALEX, INTELLECTUAL PROPERTY RIGHTS AS A MARKETING CATALYST: EXPLORING STRATEGIC APPLICATIONS IN THE CREATIVE INDUSTRY, ILE INTELLECTUAL PROPERTY AND CORPORATE LAW REVIEW, 4 (1) OF 2025, PG. 08-15, APIS – 3920 – 0008 | ISSN – 2583–6153.

ABSTRACT

The creative industry’s use of intellectual property as a marketing tactic. IPRs have transcended moral or ethical notions of creative ownership and therefore, have come to cover a more extensive spectrum. They become increasingly intertwined. People’s and company financial interests. While both trade secrets and trademarks have always had marketing consequences, academics who study intellectual property, as well as those who don’t even qualify as lawyers, have lately emphasized the draw of other rights such as designs and copyrights to customers. This research study attempts to explore the important role of intellectual property rights in the marketing process. The theoretical aspects of intellectual property are put on study in support of its conclusions and the concretization of that study is aided through case studies of high profile modern businesses. It reveals that intellectual property rights (IPR) are today a fundamental component of the most common, and commonly used marketing strategy in today’s business environment. The impact of these is reflected in so many things, pricing, and product design, how people buy, etc. All else mentioned involves market share manipulation, Porter’s five forces analysis, other marketing concept, or their potential significance concerning intellectual property rights. The conclusion of the paper says that intellectual property rights can be useful instruments in every step of the marketing process.

Keywords: Intellectual property, Market share, Pricing, Ethical, Product design.